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What is the importance of social media in the marketing of dental clinics?

Any dental clinic that is focused on growth and generating new aspects of business, needs to constantly evolve itself with new strategies. One of the important ways to do this is to market the services offered by the dental clinic. There are two main areas of dental marketing-marketing of dental services & the marketing of dental products. Both of these strategies are jointly important for generating revenue for the business and the dental practitioners.

Dentists and dental clinic owners need to have a proper method of showcasing the services they offer and highlight the reasons for choosing them for the dental services offered. There are a number of ways in which these services can be marketed to the prospective audience. However, one needs to keep in mind the 4 P’s of marketing.

• Product: The product here refers to the service offered by the dental practitioners. A good quality service, along with appropriate follow-up with the dental patients can go a long way in portraying the right image of your dental clinic. When dental clinics focus on proper follow up with their patients, this helps in building a good reputation, which, in turn, can help to bring aboard new patients.
• Placement: This refers to the strategic placement of the dental clinic, with a view to make it easier for dental patients to find your clinic and locate it with ease. Placement refers to more than just the physical location of your dental clinic. It also refers to having a good digital media presence, with a view to attract new patients and spread the good word about your dental business.
• Promotion: Dental clinics can choose to offer routine check-ups at lower prices or offer a combination of dental services at an affordable rate. These offers need to be appropriately marketed through digital media platforms such as Facebook, Instagram and Linkedin as well as through significant email marketing strategies.
• Pricing: Dentists need to price their services at rates that are affordable for the local residents and they need to offer appropriate value for the money that is charged for the treatments.

An important part of the strategy undertaken by dental businesses involves using technology to the fullest extent. This requires the use of social media platforms to bring out important announcement related to the dental clinic as well as genuine marketing of the dental services provided. When combined with the right dental services provided and the right marketing strategies, dental clinics can receive a steady stream of customers, and generate a high volume of traffic through the digital media channels.